Who i am
Pyke van Dieren
Entrepreneur & Investor from the Netherlands
As of the age 6 or 7 I always dreamed of becoming an entrepreneur. And if you asked me what I wanted to be when I grew up I responded “rich”.
Now at the age of 43 I understand that there is much more to life. Life is about being surrounded with your loved ones, enjoying the things that you do on a regular basis, having a passion in your life and some urge of helping people. As a father or 4 beautiful kids a loving wife I can honestly say to my self that I’m on the right track.
I have been fortunit to have been adopted myself and raised by loving parents, received multiple great educations, worked for big companies and also experienced what it is like to build a few companies yourself and perhaps most importantly what it is like to raise your own kids as a stay-home-dad.
Anyway. This website gives you insight in who I am. I don’t like using Linkedin, Facebook or any other social platform, because I don’t want these companies to misuse my personal data. So hope you enjoy this website.
Consumers reached (mln)
Closed contracts with companies
Total investments made (mln)
In 2019 I Founded BulletProofVentures. As it seems everything in my life lead up to this moment. With this company I can combine all my skills and experiences and at the same time serve a much greater purpose than only taking care of myself and my family. I can help out other perhaps less fortunate entrepreneurs reclaim their right of building a successful business.
Many of these entrepreneurs are now left out, because most banks or investment firms only focus on "the already successful businesses" or "twenty-something" year old startups founders who want to become the next Mark Zuckerberg with their billion dollar disruptive business ideas.. (and yes: all the "love" to them, but this is just not my cup of tea.).
Bulletproof is a terminology used to describe people (entrepreneurs) and companies that can resist the toughest challenges. It's like the movie scene from The Matrix (one of my all time favorites) where the main character Neo (personal note: my first sons name is, not coincidentally, Neo) suddenly understands that he does not have to run away or can be hurt by outside forces. He just have to believe in all the skills he acquired and all the lessons of life that he have learned.Long story short: We will help seasoned entrepreneurs become successful again.
Click on the image for more info or visit bulletproofventures.com
Interestingpeopletalks.com is an information neutral (so no political opinions) platform with a lots of videos and podcast talks, discussions, conversations with people. People who are worth listening to and have an interesting message to share with the world.
The reason why I founded this company is simple: I love talking to interesting people, I love listening to people sharing information and I believe the world will be a better world with more people sharing their ideas and more people talking and listening to each other.
Unfortunately in the last 2 decades the major television networks made a true mess of things by only broadcasting biased, twisted and fabricated information because of an unfortunate conflicting interest: They needed to make money and the interest of the people is not at the core of what they do.
More and more people now know this. Aggression, fear and bad news do gain a lot of attention. This because humans are wired to respond more to danger. The affect in this time and age on humans as a species is very bad.
We need positive, loving, honest information. That's why those old companies that used these old mechanism to influence people and attract their viewers (which generated advertisement money) will not survive.
To make a long story short. With Interestingpeopletalks we bring long form conversations to people who are willing to listen, who want to be educated and who love to hear what other people have to say, regardless of gender, background, color, ethnicity, age or all the other differences that are brought to our attention by the old media.
We will start small and host many Youtube videos created by people with probably the same mission, who we all respect very much. As more people will visit our platform we will come with more and more interviews/talks ourselves.
Click on image for more info or visit interestingpeopletalk.com
HealthyIngredients is an information neutral platform about healthy ingredients for mothers and their family.
Why we have founded this company? Very easy. Me and my wife, Jeannette, had the fortunate luck to be able to give birth to four loving children now in the age ranging from 2 - 8 years old. We want them to grow up in a word not dominated by food-companies that sell bad and sometimes even toxic products and provide misguided information about good nutrition. We also we want to have a positive impact, perhaps even philanthropically, on this world.
So where to start? The answer was simple: close in your environment and this means first helping out family & friends and other mothers of young children. How? By providing objective and easy accessible information about healthy ingredients. So this is what we do.
And we keep on dreaming so someday we will hopefully help out the rest of the world.
Click on image for more info or visit healthyingredients.org
After Jeannette gave birth to our fourth (and last) child in 2016, I decided it was time to also enjoy my young kids and experience the young life of my four kids. So I took on the challenge to help raise my kids on a day-to-day bases and leave my working life behind.
I was in the fortunate position to make this happen and even though people in my environment thought I was creazy to leave a successful business world behind, I knew it would be one of my best decisions in my life.
I hope to become 180 (why not?), so it was also clear to me that spending a couple of years raising my own kids (instead of having a nanny take care them) would time wise only be a small fraction of my life with a high personal return.
If you do something you have to do it good, so I basically burned all my bridged and handed over my company keys to others and wished them good luck.
And the outcome. Yes it was a struggle. Most of this is on a personal and mental level (being a stay home dad can sometimes have big social consequences. Previous business contacts or friends did not return my calls anymore. Probably because I was not interesting anymore or perhaps because I talked about me kids 24x7. I also understand they had probably more urgent business challenges and want or simply had to make money. So that's all fine.
Anyway to make a long story short. All the respect to mothers (or fathers) of three or more children who are raising their own kids as stay home mom (or dad) and even more respect to those who also have to fight for survival or need a paying job just because kids need to eat (ooh really).
But after three years reading over 200 books, watching hundreds of 1-3 hours podcast on Youtube, bringing the kids to school, picking them up and I can go on for ever ranting about all the things that take up your time.. Wow. I just needed to start my personal journey again and decided to start over the business life again. This time it will revolve around my family and it must have a positive impact on mothers, children and families though.
In 2012 I Founded and build and bootstrapped Autheos from the ground up. For the first 3 years I made all investments myself, hired a kick-ass team of tech developers and we started building our proprietary video technology platform. We grew to a small team of 11 FTE and managed to reach a break even scenario. Which is very unusual (and not cool) for tech-startups.
At that point in time we where the biggest ecommerce video platform in the Benelux with customers like Bol.com, Wehkamp.nl, Blokker.nl, Kieskeurig.nl and many other retailers. We had over 450 global brands like Philips, Bosch, Lego, Samsung, Sony, Unilever, Procter & Gamble, EA-games that we could consider to be our happy users.
In 2016 I decided to leave everything behind and handed over the company to others and let them grow the company internationally. I only stayed on as one of the Advisory Board members.
Now many years later Autheos operates at the intersection of video, e-commerce and big data. Leading the Benelux region with a 70% market share, the Autheos platform is used by global brands to optimize the delivery of their official product videos to e-commerce retailers. Autheos generates data insights that drive growth, increase reach, and help both brands and e-tailers to create compelling digital product experiences with video.
Click on image for more info or visit autheos.com
In 2007 I founded and heavily invested in Dentalcast. We were the first to enter the Dutch dental market with digital signage in an aggressive way. We decided to provide the first 120 customers, dental practices, with a digital signage system free of charge. This to open up the market. It was my fist company that I had ever build and for many first time entrepreneurs this means making all the classical mistakes. I wanted to grow too fast, I ignored my cashflow position and made many other mistakes. After taking the inevitable hits I luckily managed to survive and after many years of struggle in the end was able to build a cashflow positive company.
Then in 2011/2012 I decided to outsource most of the activities to a Belgium partner hoping they would continue to grow and build the company. This would free up my time, because I was also building another company (Autheos) and this would take all my attention.
After a few years of no company growth and even losing a lot of customers in 2016/2017 I decided to take what was left of the company back and re branded the company.
Then in 2017 I still decided to also leave this company behind and start to focus on raising my young children. This because I missed my kids and could not stand not being around them to see them actually grow up.
Now Dentalcast is has survived and is somehow still one the leading Benelux companies providing patient communication solutions within the dental industry. With it's Dentalcast television in the waiting room system we are proud to serve close to 500 dental practices. If I find the time the ambition is still to expand our network outside the Benelux.
Click on image for more info or visit dentalcast.eu
At IBM I was part of the ex-PWC (PriceWaterhouseCoopers) business consultant group that were acquired by the big Blue company IBM. It was a strange time because suddenly we also had access to more technological challenges and expertise and depending on your entrepreneurial character this could either mean new opportunities or a great threat. I belonged to the people of great opportunities and I was dedicated to take on the challenge to help become big companies Bases II, IFRS and Sarbanes-Oxley proof, with the use of technology systems. After spending more then 2 years on this I decided to call it a quit. I was not able to manage the politics within such a big company. At that time I also was more interested in starting up my own business, but did not know how to make this happen. After some interesting deals as a co-contractor I was finally able to come up with enough cash to make this dream a reality. So a great thanks to IBM.
During my time at PriceWaterhouseCoopers I mainly focused on consulting and fulfilling interim ship positions within the Financial Services Industry. I had big customers like Delta Loyd and Achmea. My area of expertise was Bases II, IFRS and Sarbanes-Oxley and setting up organisational processes within companies so they would meet Accountancy standard (Financial audits).
At the STE (Stichting Toezicht Effectenverkeer), the predecessor of the Dutch Authority for the Financial Markets (AFM) as I senior I was part of a team of professional supervising the operation of the financial markets and especially the bigger professional traders. We conducted our supervision by means of inspections, enforcement and transfer of standards, and in so doing we expressly monitored signals originating from the market and findings from its own control organisation. In my portfolio I had companies like ING, Postbank, Achmea and Staalbank. But, I was also part of a team investigating WOL (WordOnline)-IPO and I was helping to setup general guidelines for the financial market on how to stay compliant. I was a very interesting time. After some discussions and disagreements with my manager I decided to leave because there was not that much room for growth at that time (or this would mean I had to wait until the few manager positions would become vacant).
Arthur Andersen was one of the biggest (if not: the biggest) Accounting & Consultancy firms. So this meant I was very proud to be hired by this company after a rigorous selection process. It was my first real job so I took on the challenge to start with my career and put every thing I have learned during my years in college to the test. Even though Arthur Andersen was the biggest in the world, this doesn't mean you also have the biggest local market customers. So in the Netherlands this meant that I had some very interesting customers, but most of the time I was part of often small teams. This has many upsides (that were not clear to my at that time), like you can easily stand out. It also has a big downside. If you don't fit the general consensus people, especially those with the need to fit in an do what they are being told, start to spread non work related rumours. All in an attempt to block your career. Had I not been so A-political (non-political) and more like a cog in a system I would have been able to deal with this situation in more strategic way. But, being in the prime of my life I did't want to waist any moment so I abandoned the ship. In hindsight I was right, because in 2001 Arthur Andersen was part of one of the biggest financial scandals in US history. Part to this can be attributed to this "cog in the system" and act "like the general consensus" mentality within Arthur Andersen that was so visible for the observing eye.
After you graduate your initial thoughts will be: "finally I have completed my education, now let's start my working life".
And ooh boy.. are your wrong. The only thing my education did was that other people (like employers) took me seriously. And this all just based on some sort of paper. What a world. Some employers (or the wrong ones) only look at degrees and not at the more important things in (working) life. No two decades later this luckily has changed.
No seriously, the real education starts when you finally are freed from regurgitating mostly boring information. You then discover how wonderful it actually is to learn new things. And then it happens.... You are hooked. You can not stop learning and you realize that you will be a student of life for the rest of your life.
So still to this day I make it a habit to read lots of books, listen to interesting podcast, talking to interesting people and really dive deep into various fields of expertise and take up as much information as possible. The result of this is hopefully visible throughout my new business and family life (yes.. there are also many books about raising kids, maintaining a loving relationship etcetera).
The Postmaster Accountancy can be seen as an PHD in Accounting. In the Netherlands it's the highest Accountancy university degree and I'm proud to say that I succeeded in acing all exams (even my final oral exam). Yes I was always surrounded with study books, but at that time I wanted to work with the biggest Accounting firm (which I did). Unfortunately during my final year suddenly "they" decided that in order to be granted with the official and protected .RA (some sort of Phd) title. You needed to be part of a 3 year internship program basically writing (stupid) reports, unless you where able to pass a final oral exam before a certain date. Because of personal obligations I was not able to meet this deadline. For me this now would mean that I had to do a lot of freshmen years internship work at a time I was working fulltime for over 4 years. I didn't want to do this so I decided I would not pursue being part of the NivRA. Nowadays many things have changed Accountancy is somehow even called Assurance. So see: more info on University of Amsterdam more info on Praktijkopleiding Assurance more info on NivRa
The Amsterdam University of Applied Sciences (AUAS) is a four-year full-time bachelor’s program designed as a pre program for the (three year) Postmaster program. Here the ground work is laid for my financial and business working career. During my years at collage I decided to already start working 4 days a week because I did not want to waist any time. So when I finally graduated I did not even had the time to pick up my degree myself and skipped this moment in my life. more info on AUAS
These were my first years as student. I did not follow the highest possible college, perhaps in hindsight because I did not value learning boring material when I was young. In that time and age the education system was more focused on producing factory workers who could sit all day and learn meaningless things. Now with the internet, there is a whole change in education system and I would like to think that if I had known what I know right now, I perhaps would have put more time and effort in studying. Then again.. nothing happens without a reason and everything worked out great. (and yes... I do regret not attending some MD education). more info on Mendelcollege
What i do
Bio hacking, basically the future of the human species is what I'm on a personal level very interested in. I plan to become 180 years old (why not...) so developments in these areas is something I am very keen on listening too experts and reading many books about. I love to get in touch when you can share info about:
- stemcell therapy
I love the challenge of bringing products or services or ideas for that matter to the market. Especially when companies have defined a very tight target audience and filled in a specific need. The biggest companies, like P&G or Unilever are basically nothing more then very very efficient marketing machines. The challenge however is how to market your brand when you don't have big budgets. And here is where creativity comes in. A true marketeer never stops learning. There are so many challenges and rapid developments especially in this online digital age. Anyway. Marketing is an art I love to master and I will never stop learning about:
- Target audiences
- Marketing Strategy
- Online marketing
Brand building is where the most creativity and honesty takes place. That's why I love this so much. Every company you start or invest in should be focused around brand building. Not some empty populair namedropping exercise, but really getting down to the core. Nowadays where more and more people want to live and independent life. Who want to take care of themselves and who don't want the government to determine every step they take. Now it will even be important for people to build an own personal brand. So this will give many new branding challenges. I will stop ranting. You can wake me up in the middle of the night to have an in depth discussion about:
- Brand strategy
- Brand Positioning
- Content Design
- Content strategy
Technology. Who doesn't love this. Tech has shaped our lives. I can not imagine a live that does not involve technology. That's why I have build several companies where technology is at the core of what they are basically doing (sometimes this is not obvious to the non-observing eye). Even though I will stay involved in companies build around technology at some point in my life I had to make a decision whether to focus on programming or stay an allround tech guy. I choose the latter. Becoming a programmer is so time consuming that this would not fit my entrepreneurial ambitions. And... to be honest. You need to be a "special guy/girl" to become awesome at programming. So next to the general market HealthTech, Mediatech, MarketingTech, FinTech what I am generally and high level interested in:
- Cloud computing
For the first 10 years of my working life I spend time working in the financial industry. Either as accountant, consultant or interim professional. Also the first part of my educational life (20-30) was evolved around gaining financial knowledge and expertise. The second phase of my educational life (30-40) I only kept my self up to date on general financial matters because I wanted to pursue knowledge in Branding, Markering, Technology and Biohacking. But old habits die hard, so if you have any questions about the following subject, I'm still your man:
- cashflow management
Branding & Marketing
Other (and Still learning)
Because of the middle man position one company that I founded (Autheos) and the closed market space from another company that I founded (Dentalcast) I was in the fortunate position to have business/partner relationships with over 450 big companies. A few of which I would like to pay special tribute to.
ING is to big to notice that I owe many thanks to them. Thanks, because just before 9-11 they granted me a serious business loan. With this loan I was able to turn my first business endeavor into a success. Before that my business almost failed, all my invested money was gone, a partner failed to deliver the promised goods and because of the huge risks nobody wanted to help out a first time entrepreneur in a serious financial dire straight. So why did the bank, against all odds, invest heavily? To this day I have now idea (or perhaps my determination and solid businessplan skills). Anyway they did and after five long and hard working years I was able to repay all money and interest back. A great lesson I would not wanted to have missed.
For many years Bol.com is a loyal customer of Autheos. I personally served them for over 5 years and was in close contact with many people within that fast growing ecommerce webshop (the biggest online store in the Netherlands)
When launching Dentalcast I was able to enter into a partnership with KPN Narrow casting. Together with them I was able to launch Dentalcast in the Netherlands on a massive scale and from the start provide over 120 dental practices with a free of charge (fully paid by us) digital signage system with a value (at that time) for over eur 3,500 each. So.. in part thanks to KPN is was able to build my first business.
Henry Schein, a big fortune 500 company, was one of the launching partners of my Dentalcast company. For almost 3 years we are able to inspire a lot of Dutch Dental practices to become customers of Dentalcast.