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Pyke van Dieren

Entrepreneur & Investor from the Netherlands

As of the age 6 or 7 I always dreamed of becoming an entrepreneur.  And if you asked me what I wanted to be when I grew up I responded “rich”.

Now at the age of 44 I understand that there is much more to life. Life is about being surrounded with your loved ones, enjoying the things that you do on a regular basis, having a passion in your life and some urge to help people. As a father of 4 (soon 5) beautiful kids and having a loving wife, I can honestly say that I’m on the right track.

I have been fortunate that I was adopted and raised by loving parents, received multiple great educations, worked for big companies and experienced what it is like to build a few companies myself  from the ground up. But perhaps more important: I experienced what it is like to raise my own kids as a stay-home-dad.

Anyway: I don’t like using Linkedin, Facebook or any other social platform, because these companies misuse my personal data.

So this website is the only place that gives you insight in who I am. I hope you enjoy this website.

Some Insights

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Consumers reached (mln)
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Closed contracts with companies
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Total investments made (mln)
Entrepreneur

Investor

Entrepreneur

    To make a long story short. With Onlinebooktalks we bring long form book conversations to people who are willing to: do a deep dive into books, who want to be educated and who love to hear what other people have to say about interesting books. We start small and host many Youtube videos created by people with probably the same mission (who we all respect very much). When more and more people visit our platform we will come with more shows/talks ourselves.

    Click on image for more info or visit Onlinebooktalks.com

    To make a long story short. With Onlinebooktalks we bring long form book conversations to people who are willing to: do a deep dive into books, who want to be educated and who love to hear what other people have to say about interesting books. We start small and host many Youtube videos created by people with probably the same mission (who we all respect very much). When more and more people visit our platform we will come with more shows/talks ourselves.

    Click on image for more info or visit Onlinebooktalks.com

      With Fightinsecurity we help people overcome their insecurities by providing them a positive environment with a huge library of interesting Youtube videos and shows.Some created by us. We start small and host many Youtube videos created by people with probably the same mission (who we all respect very much). When more and more people visit our platform we will come with more shows/talks ourselves.

      Click on image for more info or visit Fightinsecirity.com

      With Fightinsecurity we help people overcome their insecurities by providing them a positive environment with a huge library of interesting Youtube videos and shows.Some created by us. We start small and host many Youtube videos created by people with probably the same mission (who we all respect very much). When more and more people visit our platform we will come with more shows/talks ourselves.

      Click on image for more info or visit Fightinsecirity.com

        test With Artiyl, which stands for ARTificially Improve Your Life we bring a huge library of carefully selected Youtube videos to our audience: We help people improve their life - the easy way. We start small and host many Youtube videos created by people with probably the same mission (who we all respect very much). When more and more people visit our platform we will come with more shows or videos ourselves.

        Click on image for more info or visit Artiyl.com

         
        With Artiyl, which stands for ARTificially Improve Your Life we bring a huge library of carefully selected Youtube videos to our audience: We help people improve their life - the easy way. We start small and host many Youtube videos created by people with probably the same mission (who we all respect very much). When more and more people visit our platform we will come with more shows or videos ourselves.

        Click on image for more info or visit Artiyl.com

          In 2019 I Founded BulletProofVentures. As it seems everything in my life lead up to this moment. With this company I can combine all my skills and experiences and at the same time serve a much greater purpose than only taking care of myself and my family. I can help out other perhaps less fortunate entrepreneurs reclaim their right of building a successful business.
          Many of these entrepreneurs are now left out, because most banks or investment firms only focus on "the already successful businesses" or "twenty-something" year old startups founders who want to become the next Mark Zuckerberg with their billion dollar disruptive business ideas.. (and yes: all the "love" to them, but this is just not my cup of tea.).
          Bulletproof is a terminology used to describe people (entrepreneurs) and companies that can resist the toughest challenges.
          It's like the movie scene from The Matrix (one of my all time favorites) where the main character Neo (personal note: my first sons name is, not coincidentally, Neo) suddenly understands that he does not have to run away or can be hurt by outside forces. He just have to believe in all the skills he acquired and all the lessons of life that he have learned.
          Long story short: We will help seasoned entrepreneurs become successful again.

          Click on the image for more info or visit bulletproofventures.com

           

          In 2019 I Founded BulletProofVentures. As it seems everything in my life lead up to this moment. With this company I can combine all my skills and experiences and at the same time serve a much greater purpose than only taking care of myself and my family. I can help out other perhaps less fortunate entrepreneurs reclaim their right of building a successful business.

          Many of these entrepreneurs are now left out, because most banks or investment firms only focus on "the already successful businesses" or "twenty-something" year old startups founders who want to become the next Mark Zuckerberg with their billion dollar disruptive business ideas.. (and yes: all the "love" to them, but this is just not my cup of tea.).

          Bulletproof is a terminology used to describe people (entrepreneurs) and companies that can resist the toughest challenges. It's like the movie scene from The Matrix (one of my all time favorites) where the main character Neo (personal note: my first sons name is, not coincidentally, Neo) suddenly understands that he does not have to run away or can be hurt by outside forces. He just have to believe in all the skills he acquired and all the lessons of life that he have learned.

          Long story short: We will help seasoned entrepreneurs become successful again.

          Click on the image for more info or visit bulletproofventures.com

            Interestingpeopletalks.com is an information neutral (so no political opinions) platform with a lots of videos and podcast talks, discussions, conversations with people. People who are worth listening to and have an interesting message to share with the world. The reason why we founded this company is simple: we love talking to interesting people, we love listening to people sharing information and we believe the world will be a better world with more people sharing their ideas and more people talking and listening to each other. Unfortunately in the last 2 decades the major television networks made a mess of things by only broadcasting biased, twisted and fabricated information because of an unfortunate conflicting interest: They needed to make money and the interest of the people is not at the core of what they do. More and more people now know this. Aggression, fear and bad news gain a lot of attention. This because humans are wired to respond more to danger. The affect however on humans as a species is very bad. We need positive, loving, honest information. That's why those old companies that used these old mechanism to influence people and attract their viewers (which generated advertisement money) will not survive.
            To make a long story short. With Interestingpeopletalks we bring long form conversations to people who are willing to listen, who want to be educated and who love to hear what other people have to say, regardless of gender, background, color, ethnicity, age or all the other differences that are brought to our attention by the old media. We start small and host many Youtube videos created by people with probably the same mission (who we all respect very much). When more and more people visit our platform we will come with more interviews/talks ourselves.

            Click on image for more info or visit interestingpeopletalk.com

             
            Interestingpeopletalks.com is an information neutral (so no political opinions) platform with a lots of videos and podcast talks, discussions, conversations with people. People who are worth listening to and have an interesting message to share with the world. The reason why we founded this company is simple: we love talking to interesting people, we love listening to people sharing information and we believe the world will be a better world with more people sharing their ideas and more people talking and listening to each other. Unfortunately in the last 2 decades the major television networks made a mess of things by only broadcasting biased, twisted and fabricated information because of an unfortunate conflicting interest: They needed to make money and the interest of the people is not at the core of what they do. More and more people now know this. Aggression, fear and bad news gain a lot of attention. This because humans are wired to respond more to danger. The affect however on humans as a species is very bad. We need positive, loving, honest information. That's why those old companies that used these old mechanism to influence people and attract their viewers (which generated advertisement money) will not survive. To make a long story short. With Interestingpeopletalks we bring long form conversations to people who are willing to listen, who want to be educated and who love to hear what other people have to say, regardless of gender, background, color, ethnicity, age or all the other differences that are brought to our attention by the old media. We start small and host many Youtube videos created by people with probably the same mission (who we all respect very much). When more and more people visit our platform we will come with more interviews/talks ourselves.

            Click on image for more info or visit interestingpeopletalk.com

              HealthyIngredients is an information neutral platform about healthy ingredients for mothers and their family.
              Why we founded this company?
              Me and my wife, Jeannette, had the fortunate luck to give birth to four (soon five) loving children now in the age ranging from 2 - 8 years old. And we want them to grow up in a word not dominated by food-companies that sell bad and sometimes even toxic products and provide misguided information about good nutrition. We also want to have a positive impact, perhaps even philanthropically, on this world.
              So where to start?
              The answer was simple: first close in your environment and this means first helping out family & friends and other mothers of young children.
              How?
              By providing objective and easy accessible information about healthy ingredients. So this is what we do.
              And we keep on dreaming so someday we will hopefully help out the rest of the world.

              Click on image for more info or visit healthyingredients.org

               
              HealthyIngredients is an information neutral platform about healthy ingredients for mothers and their family.
              Why we founded this company?
              Me and my wife, Jeannette, had the fortunate luck to give birth to four (soon five) loving children now in the age ranging from 2 - 8 years old. And we want them to grow up in a word not dominated by food-companies that sell bad and sometimes even toxic products and provide misguided information about good nutrition. We also want to have a positive impact, perhaps even philanthropically, on this world.
              So where to start?
              The answer was simple: first close in your environment and this means first helping out family & friends and other mothers of young children. How?
              By providing objective and easy accessible information about healthy ingredients. So this is what we do.
              And we keep on dreaming so someday we will hopefully help out the rest of the world.

              Click on image for more info or visit healthyingredients.org

                After Jeannette gave birth to our fourth child in 2016, I decided it was time to also enjoy my young kids and experience the young life of my four kids. So I took on the challenge to help raise my kids on a day-to-day bases and leave my working life behind. I was in the fortunate position to make this happen and even though people in my environment thought I was creazy to leave a successful business world behind, I knew it would be one of my best decisions in my life. I hope to become 180 (why not?), so it was also clear to me that spending a couple of years raising my own kids (instead of having a nanny take care them) would time wise only be a small fraction of my life with a high personal return. If you do something you have to do it good, so I basically burned all my bridged and handed over my company keys to others and wished them good luck. And the outcome. Yes it was a struggle. Most of this is on a personal and mental level (being a stay home dad can sometimes have big social consequences. Previous business contacts or friends did not return my calls anymore. Probably because I was not interesting (anymore) or perhaps because I talked about my kids 24x7. And yes, I do understand they had probably more urgent business challenges or simply had to make money. So that's all fine. Anyway to make a long story short. All the respect to mothers (or fathers) of three or more children who are raising their own kids as stay home mom (or dad) and even more respect to those who also have to fight for survival or need a paying job just because kids need to eat (ooh really). But after three years reading over 200 books, watching hundreds of 1-3 hours podcast on Youtube, bringing the kids to school, picking them up and I can go on for ever ranting about all the things that take up your time.. Wow. I just needed to start my personal journey again and decided to start over the business life again. This time it will revolve around my family and it must have a positive impact on mothers, children and families though.

                  In 2012 I Founded and build and bootstrapped Autheos from the ground up. For the first 3 years I personally made all investments myself, hired a kick-ass team of tech developers and we started building our proprietary video technology platform. Because we had a very scalable system (that could potentially serve the world) we only needed to grew to a very small team of only 11 FTE and managed to reach a break even scenario. Which is very unusual (and not cool) for tech-startups. At that point in time we where the biggest ecommerce video platform in the Benelux with customers like Bol.com, Wehkamp.nl, Blokker.nl, Kieskeurig.nl and many other retailers. We had over 450 global brands like Philips, Bosch, Lego, Samsung, Sony, Unilever, Procter & Gamble, EA-games that we could consider to be our happy users. In 2016 I decided to leave everything behind (I missed seeing my kids grow up) and handed over the company to others and let them grow the company internationally. I only stayed on as one of the Advisory Board members.
                  Now many years later Autheos operates at the intersection of video, e-commerce and big data. Leading the Benelux region with a 70% market share, the Autheos platform is used by global brands to optimize the delivery of their official product videos to e-commerce retailers. Autheos generates data insights that drive growth, increase reach, and help both brands and e-tailers to create compelling digital product experiences with video. Click on image for more info or visit autheos.com
                  In 2012 I Founded and build and bootstrapped Autheos from the ground up. For the first 3 years I personally made all investments myself, hired a kick-ass team of tech developers and we started building our proprietary video technology platform. Because we had a very scalable system (that could potentially serve the world) we only needed to grew to a very small team of only 11 FTE and managed to reach a break even scenario. Which is very unusual (and not cool) for tech-startups. At that point in time we where the biggest ecommerce video platform in the Benelux with customers like Bol.com, Wehkamp.nl, Blokker.nl, Kieskeurig.nl and many other retailers. We had over 450 global brands like Philips, Bosch, Lego, Samsung, Sony, Unilever, Procter & Gamble, EA-games that we could consider to be our happy users. In 2016 I decided to leave everything behind (I missed seeing my kids grow up) and handed over the company to others and let them grow the company internationally. I only stayed on as one of the Advisory Board members. Now many years later Autheos operates at the intersection of video, e-commerce and big data. Leading the Benelux region with a 70% market share, the Autheos platform is used by global brands to optimize the delivery of their official product videos to e-commerce retailers. Autheos generates data insights that drive growth, increase reach, and help both brands and e-tailers to create compelling digital product experiences with video.

                  Click on image for more info or visit autheos.com

                    In 2007 I founded and heavily invested in Dentalcast. We were the first to enter the Dutch dental market with digital signage in an aggressive way. We decided to provide the first 120 customers, dental practices, with a digital signage system free of charge. This a more than a 500k investment (at that time). This all to open up the market. It was my fist company that I had ever build and for many first time entrepreneurs this means making all the classical mistakes. I wanted to grow too fast, I ignored my cashflow position and made many other mistakes. After taking the inevitable hits I luckily managed to survive and after many years of struggle in the end was able to build a cashflow positive company.
                    Then in 2011/2012 I decided to outsource most of the activities to a Belgium partner hoping they would continue to grow and build the company. This would free up my time, because of a huge opportunity I was also building another company (Autheos) and this would take all my attention.
                    After a few years of no company growth and even losing a lot of customers in 2017 I decided to buy back hat was left of the company back and re branded the company.
                    Then months later I still decided to also leave this company behind and start to focus on raising my young children. This because I missed my kids and could not stand not being around them to see them actually grow up.
                    Now Dentalcast is has survived and is somehow still one the leading Benelux companies providing patient communication solutions within the dental industry. With it's Dentalcast television in the waiting room system we are proud to serve close to 500 dental practices. If I find the time the ambition is still to expand our network outside the Benelux.

                    Click on image for more info or visit dentalcast.eu

                     
                    In 2007 I founded and heavily invested in Dentalcast. We were the first to enter the Dutch dental market with digital signage in an aggressive way. We decided to provide the first 120 customers, dental practices, with a digital signage system free of charge. This a more than a 500k investment (at that time). This all to open up the market. It was my fist company that I had ever build and for many first time entrepreneurs this means making all the classical mistakes. I wanted to grow too fast, I ignored my cashflow position and made many other mistakes. After taking the inevitable hits I luckily managed to survive and after many years of struggle in the end was able to build a cashflow positive company.
                    Then in 2011/2012 I decided to outsource most of the activities to a Belgium partner hoping they would continue to grow and build the company. This would free up my time, because of a huge opportunity I was also building another company (Autheos) and this would take all my attention.
                    After a few years of no company growth and even losing a lot of customers in 2017 I decided to buy back hat was left of the company back and re branded the company.

                    Then in 2017 I still decided to also leave this company behind and start to focus on raising my young children. This because I missed my kids and could not stand not being around them to see them actually grow up.

                    Now Dentalcast is has survived and is somehow still one the leading Benelux companies providing patient communication solutions within the dental industry. With it's Dentalcast television in the waiting room system we are proud to serve close to 500 dental practices. If I find the time the ambition is still to expand our network outside the Benelux.

                    Click on image for more info or visit dentalcast.eu

                    Frist Jobs

                    Early years

                    Frist Jobs

                    employee

                      At IBM I was part of the ex-PWC (PriceWaterhouseCoopers) business consultancy group that was acquired by the big Blue company IBM. It was a strange time because suddenly we also had access to more technological challenges and expertise and depending on your entrepreneurial character this could either mean new opportunities or a great threat. I belonged to the people of great opportunities and I was dedicated to take on the challenge to help become big companies Bases II, IFRS and Sarbanes-Oxley proof, with the use of technology systems. After spending more then 2 years on this I decided to call it a quit. I was not able to manage the politics within such a big company. At that time I was also more interested in starting up my own business, but did not know how to make this happen. After some interesting business deals as a co-contractor I had enough staring capital and was finally able to make this dream a reality. So a great thanks to IBM.

                        During my time at PriceWaterhouseCoopers I mainly focused on consulting and fulfilling interim ship positions within the Financial Services Industry. I had big customers like (Dutch companies) Delta Loyd and Achmea. My area of expertise was Corporate governance, Bases II, IFRS and Sarbanes-Oxley and setting up organisational structures and processes within companies so they would meet Accountancy Reporting standard (Financial audits).

                          At the STE (Stichting Toezicht Effectenverkeer), the predecessor of the Dutch Authority for the Financial Markets (AFM) as a senior I was part of a team of professionals supervising the operation of the financial markets and especially the bigger professional traders. We conducted our supervision by means of inspections, enforcement and transfer of standards, and in doing so we expressly monitored signals originating from the market and findings from its own control organisation. In my portfolio I had (Dutch) companies like ING, Postbank, Achmea and Staalbank. I was also part of a team investigating WOL (WordOnline)-IPO that made the headlines in the Netherlands. And I was helping to setup general guidelines for the financial market on how to stay compliant. It was a very interesting time. After some discussions and disagreements with my manager I decided to leave because there was not that much room for growth at that time (or this would mean I had to wait until the few manager positions would become vacant).

                            Arthur Andersen was one of the biggest (if not: the biggest) Accounting & Consultancy firms in the world. So this meant I was very proud to be hired by this company after a rigorous selection process. It was my first real job so I took on the challenge to start with my career and put everything I have learned during my years in college to the test. Even though Arthur Andersen was the biggest in the world, this doesn't mean you also have the biggest local market customers. So in the Netherlands this meant that I had some very interesting customers, but most of the time I was part of often small teams. This has many upsides (that were not clear to my at that time) like: you can easily stand out. It also has a big downside: if you don't fit the general consensus people, especially those with the need to fit in and do what they are being told, start to spread non work related rumours/gossip.  All in an attempt to block your career. Had I not been so A-political (non-political) and more like a cog in a system I would have been able to deal with this situation in more strategic way. But, being in the prime of my life, I did't want to waist any time so I abandoned the ship. In hindsight I was right, because in 2001 Arthur Andersen was part of one of the biggest financial scandals in US history. Part to this can be attributed to this "cog in the system" and act "like the general consensus" mentality within Arthur Andersen that was so visible for the observing eye.

                            Education

                            Formal

                            Education

                            education

                              After you graduate your initial thoughts will be: "finally I have completed my education, now let's start my working life".

                              And ooh boy.. are your wrong. The only thing my education did was that other people (like employers) took me seriously. And this all just based on some sort of paper. What a world. Some employers (or the wrong ones) only look at degrees and not at the more important things in (working) life. Now two decades later this luckily has somewhat changed.

                              No seriously, the real education starts when you finally are freed from regurgitating mostly boring information. You then discover how wonderful it actually is to learn new things. And then it happens.... You are hooked. You can not stop learning and you realize that you will be a student of life for the rest of your life.

                              So still to this day I make it a habit to read lots of books, listen to interesting podcast, talk to interesting people and really dive deep into various fields of expertise and take up as much information as possible. The result of this is hopefully visible throughout my new business and family life (yes.. there are also many books about raising kids, maintaining a loving relationship etcetera).

                              education

                                The Postmaster Accountancy can be seen as an PHD in Accounting. In the Netherlands it's the highest Accountancy university degree and I'm proud to say that I succeeded in acing all exams (even my final oral exam). Yes even though I was always surrounded with books at that time I wanted to work with the biggest Accounting firm (which I did). Unfortunately during my graduation year suddenly "they" decided that in order to be granted with the official and protected "RA" (Certified Auditor, some sort of Phd) title. You needed to be part of a 3 year internship program basically writing (stupid) reports, unless you where able to pass a final oral exam before a certain date. Because of personal obligations I was not able to meet this deadline. For me this would mean that I had to do a lot of freshmen years internship work at a time I was working fulltime for over 4 years. I didn't want to do this so I decided I would not pursue being part of the NivRA and complete my dissertation/graduation thesis. Nowadays many things have changed and Accountancy is somehow even called Assurance. So see: more info on University of Amsterdam more info on Praktijkopleiding Assurance more info on NivRa  

                                  The Amsterdam University of Applied Sciences (AUAS) is a four-year full-time bachelor’s program designed as a pre program for the (three year) Postmaster program. Here the ground work was laid for my financial and business working career. During my years at collage I decided to already start working 4 days a week because I did not want to waist any time. So when I finally graduated I did not even had the time to pick up my degree myself and skipped this moment in my life. more info on AUAS  

                                    These were my first years as student. I did not follow the highest possible college, perhaps in hindsight because I did not value learning boring stuff when I was young. At that time the education system was more focused on producing factory workers who could sit still all day and learn meaningless things. Now with the internet, there is shift in the education system and I would like to think that if I had known what I know right now, I perhaps would have put more time and effort in studying. Then again.. nothing happens without a reason and everything worked out great. (and yes... I do regret not attending some MD education). more info on Mendelcollege

                                    Expertise

                                    What i do

                                    Expertise

                                    Skills

                                    Attainments

                                    Skills

                                    Branding & Marketing

                                    Strategy
                                    85%
                                    campaigning
                                    75%
                                    Creative
                                    85%

                                    Tech Development

                                    Agile
                                    85%
                                    CTO experience
                                    85%
                                    Coding
                                    10%

                                    Other (and Still learning)

                                    Biohacking
                                    75%
                                    Finance
                                    75%
                                    Business
                                    75%
                                    Clients/Partnerships

                                    Companies

                                    Clients/Partnerships